Social Design: connect people, society, and nature with “sense & logic”
JVCKENWOOD Design Corporation is revising the ideal form and role of “design” in a broad sense, in order to adjust and evolve ourselves in accordance with this rapidly changing world and the direction of SDGs. The most remarkable theme throughout our research activity is “social design.” What should present-day designers think and do in order to realize a society where people all over the world can live with calm and enriched minds in the near future, based on the concept of connecting human and human, human and society, human and nature with “sense & logic”? We are reflecting such questions to design thoughts by repeating trial and error, and contributing to various social activities in cooperation with local communities and industry-government-academia.
In addition, we wish to utilize such design thoughts in normal design works and suggestion of solutions.